Naum Tulum
Transformative experiences rooted in nature
Dear Investor,
Three years ago, we built Naum from the ground up — off-grid, privately nestled in the jungle just outside Tulum. A place for people seeking something more meaningful than traditional travel. Not just a stay, but an experience that stays with you.
Since then, we've welcomed world-class international artists, hosted transformative retreats, and built a loyal community around a brand that stands for depth, intention, and beauty.
Phase I is complete. The foundation is strong — a solid team, a distinct identity, and a growing reputation in one of the world's most sought-after wellness destinations.
Now, it's time to scale.
Phase II is about expanding with the same care and vision that brought us here — deeper programming, elevated accommodations, and cementing Naum's position as a flagship destination for curated wellness hospitality.
If this resonates with you, we'd love to have you on board.
Warm regards,
Hidde Rensink
Why Naum?
We live in a world that is moving faster than ever and quietly, people are craving the opposite. Connection. Nature. Stillness. Community. Not as a trend, but as a return to something we've always known.
Naum, the ancient word for the creator of human consciousness, was built as an answer to that longing. A place off the grid, rooted in the jungle, where people come to remember what matters. And what started as a vision has become something rare: a living, breathing community of artists, healers, travelers, and seekers who keep coming back.
The Team
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Hidde Rensink
Founder
Founder and visionary behind Naum Tulum, leading the brand with a deep commitment to authenticity, elevated experiences, and community-driven hospitality. Following Naum, he co-founded La Reserva Tulum—further expanding his vision for conscious, design-led living rooted in nature and intentionality.
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Margaux Rensink
General Manager
With a solid background in banking at ABN AMRO in the Netherlands, she brings structure, clarity, and a sharp eye for detail to everything we do. Today, she oversees daily operations at Naum with precision and care, ensuring that every retreat, event, and guest experience runs seamlessly and meets the highest standard.
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Tomas Pont Apóstolo
Architect
An architect with a signature rooted in timeless design and natural materials, Tomás brings Naum’s philosophy to life through spaces that embody both elegance and intention. His journey began with Nômade Tulum, where he helped shape some of the Riviera Maya’s most iconic conscious spaces. Today, he channels that experience into Naum, blending architectural artistry with the spirit of the jungle to create environments that feel both elevated and deeply authentic.
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Michael Carranza
Media - Content Creator
Instagram: @michaelcarranza_ (30K+ followers)
Michael Carranza is the creative force capturing Naum’s essence through cinematic storytelling. With a background in lifestyle and destination photography, his lens has documented everything from world-class retreats and jungle sanctuaries to high-end hospitality brands across Mexico and California.
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Macarena Fernandez
Sales and Guest Experience Lead
With a background in hospitality and lifestyle branding, Macarena brings structure, warmth, and clarity to every guest journey. She leads bookings, client relationships, and group coordination with the same eye for detail that has made her a recognizable voice in Tulum’s creative and hospitality scene — ensuring each retreat, wedding, and private stay at Naum feels seamless and unforgettable.
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Oscar Juarez
Head Chef
With experience in some of Mexico’s most innovative kitchens, Óscar crafts seasonal, wellness-driven menus that showcase the richness of local ingredients. His culinary approach bridges modern techniques with ancestral flavors, bringing Naum’s philosophy of nourishment, community, and connection to life at every table.
What we do
We balance multiple revenue streams — retreats, weddings, villa rentals and private events — so that Naum generates income year-round, not just in high season.
Retreats
Weddings
Villa Rentals
Events
The Rise of Wellness tourism
Forbes (2025–2028):
Global wellness tourism market expected to grow from ~$1 T in 2024 to USD 1.35 T by 2028(based on Statistic data).
Grand View Research (2023–2030):
Mexico wellness tourism market climbs from USD 17.3 B (2022) to USD 43.1 B by 2030 (12.1% CAGR).
GlobeNewswire (2024–2029):
Wellness tourism market to grow by USD 561.9 B between 2024–2029 (9.9% CAGR), driven by rising demand for mental health, personal wellness, and hotel sector integration.
Tulums’ growth
🧘 Tulum is a global wellness hub
🏙️ Explosive Growth, It’s a village becoming a town
🏝️ Proximity to beaches + cenotes
Why expanding Naum now?
The Foundation Is Ready — Infrastructure, team, and brand are in place. Adding accommodation now is the natural next step to turn what we've built into a highly profitable operation.
Multiple Revenue Streams, Ready to Scale — Events, retreats, and curated stays are all primed for growth with additional capacity. Revenue is spread across seasons, reducing risk and increasing stability.
Global Wellness Demand Is Accelerating — The wellness tourism market surpassed $1 trillion in 2024 and is projected to reach $1.4 trillion by 2027, according to the Global Wellness Institute. Naum is positioned at the heart of this shift, in one of the world's most sought-after wellness destinations.
What are we building?
Accommodation
We're expanding with 6 new suites across two tiers, designed to capture a wider market while maintaining Naum's signature aesthetic.
The Suites — intimate jungle retreats built with organic materials and earthy tones, for the traveler seeking rest and reconnection.
The Grand Suites — a higher-end experience with expanded space, greater seclusion, and premium finishes, for the guest who wants it all.
Amenities
Our expanded offerings will support retreats, intimate events, creative residencies, and transformative stays:
Yoga Shala for movement, meditation and ceremony
Jungle Pool with natural landscaping designed for relaxation
Watch Tower with panoramic jungle views
Wellness Center for massage, therapy and holistic treatments
Investment Snap shot
Current assets
Total Raise: USD $850.000
Minimum Investment: USD $100,000
Structure: Equity-based?
Use of Funds: Construction, solar expansion, furnishings, marketing.
Timeline?
Financial
Projected ROI: % annually
Payback Period: years
Revenue Model: Retreats, weddings, direct guest stays, intimate events
Target ADR:
Break-even: % occupancy
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