NAUM
A boutique hospitality concept entering its next chapter.
PHASE II - OPEN TO INVESTORS
Tulum, Mexico.
A private hospitality destination,
rooted in nature.
Naum combines retreats, destination weddings, private stays, and curated events within a secluded jungle setting in Tulum. Built around a private cenote and designed for whole-property experiences, the business serves guests seeking meaningful connection, privacy, and immersive programming beyond traditional hospitality offerings.
LOCATION
Tulum, Mexico
Private jungle hospitality destination rooted in nature, privacy, and meaningful experiences.
SIGNATURE FEATURE
Private Cenote
A defining element of Naum's retreat, wedding, and event programming.
BUSINESS MODEL
Diversified Revenue
Retreats · Weddings · Stays · Private Events
The strongest evidence of any hospitality concept is the behavior of its guests. Naum’s guests return, refer others, and describe experiences that photograph cannot capture. The two testimonials below represent Naum’s most significant revenue streams: weddings and retreats.
Exceptional Results.
In their own words.
“Naum exceeded every expectation. The property, service, and attention to detail created an experience that truly felt transformative - and I can’t wait to return for my next retreat.”
Jennifer - Women’s Retreat
Retreat Host
“Naum turned our wedding into something beyond that we imagined. Intimate, unforgettable, and truly magical for everyone who shared the day with us. ”
Carle & Gabe - Wedding
Destination Wedding
78
RETREAT STAYS
Curated wellness and retreat bookings to date.
53%
RETURN RATE
Of retreat bookings from returning hosts.
120
EVENTS & WEDDINGS
Group bookings, Celebrations and Destination weddings.
A Trillion Dollar Market
Seeking exactly his.
$1.35 T
Global Wellness Tourism Market by 2028
Global Market projection driven by demand for nature-based, restorative travel experiences.
9.9 %
Global CAGR 2024 - 2029
Additional $561.9B in market growth projected, driven by rising demand for mental health, nature, and community experiences.
Tulum Airport
Opened 2024
Significantly improving accessibility to the Riviera Maya and reducing journey times for international visitors.
Demand has outgrown existing capacity.
Accommodation
Existing accommodation limits Naum's ability to host larger retreats, destination weddings, and full-property buyouts, despite consistent inbound demand.
Infrastructure
Capital supports new suites, wellness infrastructure, a pool, a music studio, utilities, solar resilience, and the operational systems required to host more guests without compromising the guest experience.
Building a scalable sales engine
Growth to date has been largely organic and word-of-mouth. The next phase requires structured marketing, sales partnerships, wedding planner relationships, and a dedicated retreat acquisition function.
Thoughtful Expansion.
Built for Growth.
A phased approach designed to increase capacity, enhance amenities, and unlock new revenue streams while preserving the privacy and integrity of Naum.
Round A
Finished
4 keys - total 10 guests
Main villa
In - House Culinary team
Private Cenote
Gardens & Event Spaces
Expansion
Round B
+12 suites - 16 keys - total 34 guests
Pool
Yoga Shala
Wellness Center
Temazcal
Infrastructure (AC, Generator, Solar PV)
Villa remodeling, FF&E refresh
Music Studio
Additional Operational Infrastructure
Landscape & Pathways
Further Experience Enhancement
Investment Overview. Building long term Value.
Historic Investment
USD 1.5 M
Invested to date in land, construction, infrastructure and operational build-out.
Raise
USD 2.7 M
Capital to fund the next phase of growth
IRR
30%
IRR based on Round B investment, historic investment taken into account.
Target Exit
2032
Projected exit horizon based on stabilized operations and valuation growth.
Use of Funds
PROPCO - $1.9m USD
12 new suites
Pool
Wellness Center
Yoga Shala
Temazcal
Music Studio
Infrastructure & Utilities
Landscape
Contingency
OPCO - $670k USD
Pre-Opening Payroll
Marketing & Brand Launch
Sales & Partnerships
Operational Systems
6 month Working Capital
Business Assumptions
PROPCO - Construction Budget
Category
Budget (USD)
Urbanisation
Construction
FF&E
OS&E
Landscaping
Infrastructure
Professional Fees
Pre-Opening
Contingency
Total
62,857
931,474
291,000
56,000
42,000
142,857
180,000
62,857
30,290
1,799,335
62,857
531,017
208,000
41,000
41,000
142,857
180,000
62,857
26,551
1,296,139
All budget categories include hard construction, FF&E and OS&E allocations where applicable.
OPCO - Operating Assumptions
Metric
Stabilized
ADR per Guest
Occupancy - Stabilised
Average Length of Stay
F&B Spend per guest/per day
Exit Multiple
USD 220
60%
4 Nights
USD 85
7 x EBITDA
OPCO - Payroll Summary stabilized
Total FTE
21
Annual Payroll
$445.165
Departments
Management, Operations, Housekeeping, Maintenance, Kitchen, Marketing, Admin.
Returns & Exit
PROPCO - Real Estate Company
Exit Valuation (2032)
USD 12.4M
Exit Multiple - Asset
3 x
OPCO - Operating Company
Exit Valuation (2032)
USD 9.9M
Exit Multiple
7 x EBITDA
IRR Project
24%
IRR Round B
30%
The People Who Built This
-
Hidde Rensink
FOUNDER
Founder and visionary behind Naum Tulum. Leading the brand with a deep commitment to authenticity and community-driven hospitality. Also co-founded La Reserva Tulum. -
Margaux Rensink
General Manager
Banking background from ABN AMRO Netherlands. Oversees daily operations at Naum with precision — ensuring every retreat, event, and guest experience runs seamlessly.
-
Tomás Pont Apóstolo
Architect
Design rooted in timeless forms and natural materials. He was part of the architecture team behind Nômade Tulum, bringing that experience to Naum Phase II. -
Michael Carranza
Media & Content
Cinematic storyteller defining how the world sees Naum. 200K+ Instagram followers. Background in lifestyle and destination photography across Mexico and California. -
Maria Macarena Fernandez
Sales & Guest Experience
Leads bookings, client relationships, and group coordination. Her attentiveness and organisational precision are referenced consistently across guest testimonials. -
Oscar Juarez
Head Chef
Seasonal, wellness-driven menus bridging modern technique with ancestral Mayan flavour. Naum's culinary experience is an integral part of the guest stay.
A M E S S A G E F R O M T H E F O U N D E R
Three years ago, we built Naum from the ground up — off-grid, privately nestled in the jungle outside Tulum.Not just a destination. An experience that stays with you.
Since then, we have welcomed world-class international artists, hosted transformative retreats, and built a loyal community around a brand that stands for depth, intention, and beauty. We have done this quietly, without outside capital, and with a team that genuinely believes in what we are creating.
Phase I established the foundation. Phase II is about scaling with the same care and clarity of vision that brought us here.
If this resonates, we would love to have you on board.
Hidde Rensink · Founder
Join Naum’s next chapter.
WEBSITE
www.naumtulum.com/investors
WHATSAPP
+52 984 253 4115
MAIL
LOCATION
Tulum, Quintana Roo, Mexico.